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To celebrate the arrival of a captivating new book Pokécology: An Illustrated Guide to Pokémon Ecology, a unique partnership has been formed. The Pokémon Company and the Natural History Museum will launch a pop-up shop stocked with exclusive items. Enthusiasts can look forward to products like stationery, plushes, and artwork all drawing from the museum's aesthetic. The big draw, though, will be a specially made Pikachu card, given as a gift with purchase for the pop-up. This shop is scheduled from on-site at the museum to its web counterpart between late January and mid-April.

Pokécology Behind the Partnership

Pokécology: An Illustrated Guide to Pokémon Ecology is a much-awaited tome packed with beautiful illustrations depicting creatures in their natural habitats. It's essentially is what an in-world scientist could produce once trainers submit their data, or a naturalist's journal might have created had the famous islands were populated by flying-types instead of finches. A key appeal stems from the book's serious treatment, presenting Pokémon as worthy of scientific inquiry. Writer Yoshinari Yonehara and artist Chihiro Kinoshita both hold PhDs in ecology and behavioral science.

What Makes This Special Card Different

The company regularly for The Pokémon Company to release promos for big events or brand collaborations. Many of these collector items typically highlight the famous electric rodent who serves as the franchise mascot. The factor setting this latest museum card is its distinctly bigger size. While exact measurements have not been immediately shared, its distribution will certainly be strictly limited, and fans limited to just one card with each transaction.

Curbing Reseller Activity

Per a company announcement, a portion of the merchandise may also be available beyond the institution itself. However, a wider release will only be specific stores within the United Kingdom. Critically, collectors cannot acquire this promo via the online Pokémon Center. While speculator demand is inevitable, the setup suggests they will have a difficult time hoarding mass quantities this time around. For those unable to attend, consider the upcoming fossil-themed display coming to the Windy City in the coming months.

"All profits from purchases made in the museum store and its online store, including these items, support the Natural History Museum’s charitable mission. This includes the efforts of 400 scientists who are scientific inquiry and finding answers to the global ecological crisis," it notes.