TikTok is introducing a fresh option that enables them to reduce the amount of AI-created content appearing in their feeds. This move comes as the platform revealed that it presently contains in excess of 1 bn AI-generated clips.
Testing and Rollout
The new functionality is being tested over the coming weeks before a full-scale launch. This shift comes amid a surge in content created by AI, driven by emerging AI video creators.
AI Proliferation Online
Studies have shown that almost one in 10 of the most rapidly expanding content creators on another major platform primarily display content made by AI. A large amount of this content is deemed mass-produced AI material, a phrase for substandard, mass-produced content that is often absurd or surreal.
Our research shows that many people appreciate content created using AI tools, from AI artwork to educational videos, and we intend to offer the community the power to adjust the amount of that, depending on their own preferences,” stated a company executive.
AI on the Platform
The service shared that there are presently over a billion videos on its network tagged as AI-generated. Overall, more than 100 million videos are submitted to the service each day, making AI content a minor portion of its complete catalog.
Customizing Your Feed
Users will be in a position to decrease or raise the volume of artificial media they view by opening the “manage topic” feature in the application and selecting “AI-generated content”. Other topics that are already be modified under the tool encompass politics, clothing, aesthetics, and choreography.
Platform Guidelines
Its guidelines mandate content makers to label “realistic” AI-made content, and it prohibits malicious AI impersonations of well-known individuals or crisis events. Any authentic-looking artificial content that is without a tag can be deleted under its terms of service.
In addition, the app will from now on add an AI-generated tag to content made using its own AI tools, or flagged by an industry-wide initiative for spotting content made by AI. This step is designed to stop users from trying to evade the disclosure requirement.
Educational Initiatives
TikTok is furthermore introducing a $2m AI literacy fund for specialists and institutions to create educational content about responsible artificial intelligence. This project will benefit educational bodies focused on teaching coding and technology.
Content Safety Approach
TikTok has justified its content review process, during debate over plans to make redundant hundreds of safety staff in the United Kingdom. It is planning to eliminate 439 jobs in its trust and safety department in the UK capital, with trade unions and internet security professionals expressing worry that staff are being displaced by automated systems.
A senior executive clarified that people-led review would still have a role, but automated tools can protect employees by filtering out the most harmful content before it is viewed by people. The platform reported a notable drop in disturbing and violent content reviewed by human moderators over the previous year due to the use of its AI tools.
It is vital to combine people and machines to ensure user safety,” the official commented. “We’ll have staff as involved in the system, but we additionally believe it’s very important to minimize viewing of unsafe media as quickly as possible, which is where a significant AI assistance is proving valuable work at speed.”
